In North America, movie theatre popcorn is arguably the worst food available on the market—a perfect storm of sodium, fat, and empty calories. But that’s nothing compared to movie theatre popcorn in India, which is apparently laced with crack cocaine. How else do you explain the video below in which an audience erupts during a screening of the Tamil gangster film Billa II in a way that would be over-the-top even for teenage girls at a Justin Bieber concert?

According to Wikipedia, director Chakri Toleti apologized to the public for the film “not living up to their expectations.” If this wasn’t the response he was hoping for, I hesitate to ask what was.