The Bond franchise (which just celebrated its 50th anniversary) is the just about the only one in which the release of a new theme can temporarily overshadow the upcoming film itself. The latest example is the Skyfall theme, by British singer Adele. A throwback to the days when Bond themes were actually good, the song sparked very positive reviews and has been all over the net the last few days.

Hoping to capitalize on the song, the producers of the film have just released a new trailer mixing footage from the film with the theme. Watch it and the video for the theme below:

The 23rd Bond film, and the third starring Daniel Craig, Skyfall arrives in theatres November 9th.