Movies that play at multiplexes almost always have titles that feature some combination of colons, numbers, dashes, and obscure initials. Lately, the trend has become so extreme that you sort of get the impression that the titles are devised by two rival teams who bitterly compete over how many dashes and colons and numbers they can stuff into a single title. How else do you explain M:I4—Ghost Protocol and X2: X-Men United and The Twilight Saga: Breaking Dawn – Part 2 and 2 Fast 2 Furious?

That’s why it comes as a bit of a surprise that J.J. Abrams upcoming Star Trek sequel will have a title that doesn’t feature any colons, dashes, numbers, or obscure initials. In fact, it doesn’t seem to feature any punctuation whatsoever. According to Deadline, the title that Paramount is seriously going with is Star Trek Into Darkness. Not Star Trek: Into Darkness or ST2: Trek Into Darkness. All one phrase. Star Trek Into Darkness. Can you imagine a sequel to Drive called Drive Into Darkness? Or a sequel to Fantastic Voyage called Fantastic Voyage Into Darkness? Perhaps there’s a good reason why these movies don’t exist yet.

They say that you should never just a movie by its title, but in this case, there’s no way around it. On the basis of the title alone, the movie has immediately gone from being near the top of my “Most Anticipated of 2013 list” to the very bottom. I’m sorry, but the title is just really, really bad. I mean, can you actually imagine going up the box office and saying, “Hi, I’d like two tickets to Star Trek Into Darkness please”? Me neither.