Over the last few weeks, new posters for Oz: The Great and Powerful have been released at a rate of about one-per-day. Some of them were promising, others not so promising. But enough of all that. The first full length trailer has arrived, and with it comes the promise that we’ll never have to look at another Oz poster ever again.

Oh, who are we kidding. Here’s another poster. And another. And another.

Anyway, on to the trailer.

Although the movie is supposed to be a prequel to The Wizard of Oz, it looks more like a remake of Alice in Wonderland. Remember how in Alice in Wonderland, Alice enters a magical fantasy world and is immediately recognized by the locals as a saviour or “chosen one”? Well, the same thing happens in Oz, only this time it happens to James Franco. And like Alice, James Franco initially has doubts regarding his chosen-ness, but gradually learns to accept the role. This is apparently Disney’s way of teaching kids that they’re special or something.

It’s easy to understand why Disney would want to milk this formula a bit more. Despite a rambling, almost non-existant storyline, Alice in Wonderland somehow made them a billion dollars worldwide. If they can just figure out a way to make the storyline for Oz equally weak, they should be able to make another billion dollars without much difficulty.