Yesterday, Marvel put out an 18 second teaser to promote today’s release of the first Iron Man 3 trailer. The idea of a teaser to promote a trailer may seem absurd initially, but it turns out that the Iron Man 3 trailer is actually good enough to warrant its own teaser. The set piece that concludes the trailer—Tony Stark’s oceanside mansion getting blown up by a fleet of helicopters—is alone ten times more exciting than anything in the monumentally disappointing Iron Man 2.
This year, Marvel made over a billion dollars off of The Avengers. It’s now probably safe to say that they’ll make another billion dollars next year too.