Compared to the previous installments in the Spider-Man franchise, The Amazing Spider-Man‘s six-day box office total of $140 million may seem a little on the low side. After all, Spider-Man 3 and Spider Man 2 had made, respectively, $176.2 million and $180.1 million by this point. Under normal circumstances, a $40 million drop-off would be regarded as an enormous embarrassment. Under normal circumstances, a $40 million drop-off would’ve led to a few people in the marketing department getting fired. Under normal circumstances, a $40 million drop-off may have even meant the end of the franchise.
Of course, the previous Spider-Man installments also had the advantage of not being reboots of a movie that was just 10 years old. When Spider-Man 2 and Spider-Man 3 were released, fans purchased tickets not out of morbid curiosity or as a moral obligation, but because they were genuinely excited to see the movies. With this in mind, the $140 million total is kind of staggering. Whoever was put in charge of the marketing deserves a raise ASAP.
In other news, Taylor Kitsch had his best opening yet this weekend. Savages grossed $16.2 million—pretty low for a movie that cost $45 million to make, but not a disaster of John Carter/Battleship-level proportions.
Here are the weekend’s top 10 movies:
1. The Amazing Spider-Man $65M (total: $140M)
2. Ted $32.6M (total: $120M)
3. Brave $20.2M (total: $175M
4. Savages $16.2M
5. Magic Mike $15.6M (total: $72.8M)
6. Madea’s Witness Protection $10.2M (total: $45.8M)
7. Madagascar 3: Europe’s Most Wanted $7.7M (total: $196M)
8. Katy Perry: Part of Me $7.15M (total: $10.2M)
9. Moonrise Kingdom $4.64M (total: $26.9M)
10. To Rome with Love $3.5M (total: $5.26M)